Privacy Policy

Privacy Policy

Effective Date: 09/30/2025
Owner: Willow Lane Hat Co, LLC (“we,” “us,” “our”)
Website: www.willowlanewholesale.com

Willow Lane Hat Co, LLC respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make purchases from our store.

1. Information We Collect

We may collect the following types of information:

  • Personal Information: Name, billing/shipping address, email address, phone number, payment details, and account login credentials (if applicable).

  • Business Information: Wholesale business name, resale license, tax ID, and related details submitted during wholesale applications.

  • Technical Information: IP address, browser type, device identifiers, pages visited, time/date stamps, and referral sources.

  • Cookies & Tracking: We use cookies and similar technologies to operate our site, track usage, remember preferences, and improve your experience.

2. How We Use Your Information

We may use your information to:

  • Process and fulfill orders, returns, and exchanges

  • Provide customer service and account management

  • Verify wholesale business applications

  • Send transactional emails (order confirmations, shipping updates, account notices)

  • Send marketing and promotional emails (with your consent)

  • Improve website functionality and user experience

  • Detect, investigate, and prevent fraud or unauthorized transactions

  • Comply with legal obligations

3. Sharing Your Information

We do not sell your personal information. We may share it with trusted third parties to help us run our business, including:

  • Service Providers: Payment processors, shipping carriers, email service providers, IT support, and analytics tools

  • Legal & Compliance: To comply with applicable laws, regulations, or lawful requests from government authorities

  • Business Transfers: In the event of a merger, acquisition, or sale of assets

4. Cookies and Analytics

  • We use cookies to remember preferences, track site traffic, and enhance performance.

  • We may use third-party analytics (e.g., Google Analytics, Shopify analytics) to understand usage patterns.

  • You may disable cookies in your browser settings, but some features may not function properly.

5. Data Retention

We retain personal and business information only as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements.

6. Your Rights & Choices

Depending on your location, you may have the right to:

  • Access, correct, or delete your personal data

  • Request a copy of the data we hold about you

  • Opt out of marketing emails by clicking “unsubscribe” at the bottom of our emails

  • Restrict or object to certain processing activities

Requests can be submitted using the contact details in Section 10.

7. Security

We implement reasonable technical, administrative, and physical safeguards to protect your information. Credit card information is encrypted during transmission through industry-standard SSL/TLS technology. However, no method of transmission or storage is 100% secure.

8. Children’s Privacy

Our website and wholesale services are not directed to individuals under 13. We do not knowingly collect personal information from children.

9. International Users

If you access our site from outside the United States, please note that your information will be processed and stored in the U.S., where privacy laws may differ.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Continued use of our site after changes are posted constitutes acceptance of the revised policy.

11. Contact Us

If you have questions or requests regarding this Privacy Policy, please contact us:

Willow Lane Hat Co, LLC
Email: wholesale@willowlanehatco.com
Mailing Address: 16640 FM 682, Yoakum, TX 77995